The Dowd family, known as Wisconsin Adventure Family, are full-time outdoor adventures, content creators, bloggers and road-tripping expect. We aim to provide content or create materials about family activities around Wisconsin to promote diversity and inclusion in outdoor recreation. Wisconsin Adventure Family created the Facebook page to show families how to enjoy little things and take the less traveled road to find hidden gems. Wisconsin Adventure Family has an audience of 5100 on Instagram, sharing photos of their adventures. This has led to many successful partnerships with major brands. Wisconsin adventure family also reviews outdoor gear and writes articles about their travels to inspire diverse families.